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BRANDING | PACKAGING​
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A rebrand for Lumist, a next-generation advanced teeth whitening strips. It is effortless to use and can be worn while you exercise, drink, and talk.
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The challenge was to create sophisticated and trustworthy teeth whitening strips that attract millennials.
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​The logotype has 3 circles that are fading to imply how Lumist whitens teeth. The logotype also italicized to indicate how fast the formula works. It dominantly utilizes mint color because Lumist has a mint flavor and to stand out from other competitors such as Crest and Colgate, which dominantly use blue and red.
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To keep track of the progress, the box includes teeth brightness scale that needs to be torn to open up the box.
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