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Kathleen The

MINDFUL CHEF

 
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BRANDING 

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A rebrand for a health-focused food box company,

Mindful Chef​. Designed to help people lead a healthier life

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Their approach is to help people lead a healthier life. Mindful Chef mostly uses fresh vegetable because they believe in reducing the intake of sugar and refined carbs

 

LOGOTYPE​

 

The logotype combines a light bulb, chef hat, thought bubble, and light wire that form a hidden 'M'. To indicate it is a healthy meal kit, a tiny leaf is placed on top of the light bulb.

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